The True Cost of Death in New Zealand: President of Funeral Directors Association Bradley Shaw

Life is shorter than you think.

In this powerful podcast episode, Bradley unpacks:

the real economics of death
why funeral directors often absorb unpaid funeral costs
why 1 in 5 people are skipping funerals entirely
how funerals have changed from cabinet-making to event management
and why so many people feel deeper grief for pets than humans

Bradley says every funeral reminds him:
"Life’s short… why am I holding back?"

The research is clear — 70% of people find funerals valuable in starting their grief journey.
But the deeper message?
We all get one life… and we don’t know how long we’ve got.

Watch the full episode here: